Pain points
Repeated account bans without explanation
"My accounts keep getting banned for no absolute reason and I did not do anything wrong." and "I was banned for no reason and the appeal system is useless."
Support tickets ignored for locked or disabled accounts
"Locked out of app for over a year without a single response from IG Support!" and "My account was disabled out of nowhere and I got no help from support."
Inadequate ad and business tools
"Wont even let me run ads for no reason." and "Business accounts keep being taken down, hurting my clients."
Excessive ad volume and lack of ad‑free option
"In 15 minutes of scrolling I was shown 30 ads for weight loss medication."
Missing quality‑of‑life features (e.g., comment editing, video pause)
"still can’t edit comments in July 2026 despite the feature being available elsewhere." and "Please let me pause videos."
Slow posting/reposting times
"Reposts take hours!"
Bugs
Videos buffer and stop prematurely
"All videos stop after a couple seconds, buffer, and never play."
Inconsistent save order options for saved videos
"It would be great if saved videos could be sorted alphabetically or by recent, like Pinterest."
AI‑driven moderation causing wrongful bans
"AI moderation is banning people without reason, and Meta’s AI team won’t provide an appeal."
Praises
Smooth user experience and enjoyable visuals
"I love it for its smoothness and the joyful visuals on my feed."
Helps build personal and business brands
"Instagram helped me build a brand that reaches thousands and supports my business."
Connecting with friends and influencers
"It lets me reconnect with friends and discover influencers who motivate me."
Overall high satisfaction with the app
"Great app, I love it!" and "Perfect, amazing experience."